Ideas

Kiabi hides real mannequins in interactive displays

Who said the billboard was dead? Surely not Kiabi, the ready-to-wear brand that unveiled an original operation dubbed "The inspiration cabin". In collaboration with Amazing Médias and JCDecaux, Kiabi has set up interactive displays in the bus shelters of Toulouse, Marseille and Metz.

While passersby thought they were dealing with a simple display with a manikin frozen for the mark Kiabi, the curtain rises and reveals real and real models hidden in the bus shelter. The icing on the cake: passers-by have the opportunity to like the brand physically by pressing the "thumb" of the panel. An amazing and modern device that sticks to the fun DNA of the brand.

  

Video: LOOKS BREST MANNEQUIN CHALLENGE (December 2019).

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